Should you need proof of the pressures marketers are under these days, consider the example of Solo Stove. In November,...
Won’t
Paramount is being upfront about its upfront week exit. Top line Today, Paramount has confirmed it won't be returning to...
Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact,...
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath...
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Topic, Please Google recently published its latest...
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...