Why wouldn’t DSPs want to secure the best possible access to OTT inventory through programmatic while accessing the impression commitments...
Won’t
Between virtual spaces from PacSun, Forever 21 and now Gap, the Roblox metaverse is starting to look more and more...
Edgemesh Server, a commerce-based site and server operator, launched its first solution targeted at the ad industry this month to...
The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Language has become a weapon of resistance for Ukrainians since Russia invaded their country in February. For example, more bilingual...
Google's ad-tech business has been accused of squelching rivals, siphoning money from publishers and tying the hands of advertisers, spurring...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on...
Just in time for Thanksgiving, drink maker Cann has created its own version of a turducken with its latest advertising....
The National Retail Federation (NRF) projects holiday sales in the U.S. will increase 8.5% to 10.5% to as much as...