Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Topic, Please Google recently published its latest...
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...
Elon Musk has taken a sledgehammer to Twitter’s established ad business since his $ 44 billion purchase of the platform...
Sponsored post byRavit RossCROStart.ioSPONSORED BY:Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed...
Cory MunchbachPresident and COO “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
For years now, the digital advertising industry has been talking about the premature death of the ad network, writes Omri...