Nostalgia marketing is all the rage, and it will continue to be a popular approach for years to come--especially as...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Founded in 1892 with a line of incandescent electric lamps for the new era of energy, General Electric has gone...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
NEW YORK, Today: TBWAEleven’s creative work, Pick Up Quick, for Sustainable Coastlines New Zealand has been named the single best...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app...
Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of...
Apple didn’t explicitly kill off its ad ID during its Worldwide Developers Conference on Monday as some expected, but it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the...