Wunderman Thompson CEO Mel Edwards On Leading A 20,000-Person Merger

Mel Edwards, the newly minted global CEO of Wunderman Thompson, has a huge job ahead of her. When the agency officially launches this year, it will have 20,000 employees in 90 markets across 200 global offices, and eventually, Edwards wants everyone in each market working together. “We need a little more time because of theContinue reading »

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How WPP’s Newly Merged Agencies Are Approaching CES

Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and distill them into business ideas for clients. At WPP, newly merged agencies VMLY&R and Wunderman Thompson are taking a wider purview at the show in keeping with their broadened services. Where Y&R and J. WalterContinue reading »

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WPP Brings J. Walter Thompson Into The Future By Merging It With Wunderman

WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a new entity called Wunderman Thompson. Wunderman Thompson will employ 20,000 people in 200 locations across 90 markets, according to Adweek. Wunderman’s newly minted global CEO Mel Edwards will lead the agency, while JWT global CEOContinue reading »

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