AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video...
Xandr
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the...
Xandr just can’t deal right now, according to sources. When AT&T hired Brian Lesser to run its new targeted advertising...
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going...
AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways...
When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s...
Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV...
AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call...
Despite AT&T missing its projected Q3 earnings, the telecom giant’s new data-driven ad unit Xandr had “strong growth,” executives told...