The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as...
Yahoo’s
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let...
AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release...
Amid a push for supply path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yahoo? Yahoo has taken a 25% stake in...
Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns....
Yahoo has opened nominations to its industry-leading talent programme, Yahoo Academy. The refreshed programme returns under a new name but...