Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?

Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see theContinue reading »

The post Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing? appeared first on AdExchanger.

Read more

Auction App Tophatter Is Bidding Adieu To Facebook As Its Primary Acquisition Channel

AdExchanger |

Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition budget on Facebook. But with a solid user base of around 12 million registered users, it’s been making a concerted effort to mix up its UA strategy. “In the beginning, Facebook was a big gorilla, butContinue reading »

The post Auction App Tophatter Is Bidding Adieu To Facebook As Its Primary Acquisition Channel appeared first on AdExchanger.

Read more