Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
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Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RMN Seedlings Fin tech valuations have see-sawed over...
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yummy Data For Yum Brands, owner of chains...
AUCKLAND, Today: Heads up, marketers! The 2024 NZ Marketing Awards are open for entries. This is your chance to shine...
NZ Marketing magazine and the NZ Marketing Association have announced one of the world’s largest brands, YouTube, as the new...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week...
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted...