YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing...
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Adalytics Says YouTube May Violate Apple ATT; Nielsen Primed To Add Amazon Streaming Data To Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for...
Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher...
On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published...
Ad buyers who asked YouTube not to run their ads on kids' channels saw that their ads ran in these...
Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer...
Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials...
Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures....
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics...