On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published...
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Ad buyers who asked YouTube not to run their ads on kids' channels saw that their ads ran in these...
Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer...
Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials...
Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures....
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics...
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech...
What’s with all the copyrighted content on YouTube? I don’t watch YouTube TV, but I use the original mobile app...