WPP puts AI tools in the hands of brands; YouTube's dynamic sponsored segments could redefine creator monetization; and Hollywood is...
YouTube’s
The social platform is not sharing revenue with creators. Adweek Feed
YouTube is also piloting a feature allowing creators to add localized thumbnails. Adweek Feed
YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should...
The growth of Walmart's ads business and third-party marketplace are separate, it says. Plus, Google and Meta've been targeting teens...
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content...
YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear...
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers...
We dive into the muck that is YouTube’s partner network. Plus, how that lack of transparency relates to its burgeoning...
In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much...