Podcast: Deal Maven Carolina Abenante Preaches Blockchain

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. On the podcast this week, New York Interactive Ad Exchange (NYIAX) founder and President Carolina Abenante talks about her career as a deal-maker and her current project: making blockchain work for the marketer. As a practicing attorney, she sees in blockchain technology the potential toContinue reading »

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Podcast: The Very Serious, Not At All Overblown Facebook Scandal

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. True or false: While Facebook was looking the other way, Cambridge Analytica exploited easy loopholes in its data policies to steal user data and swing a US presidential election. In this week’s podcast, Gartner Research VP Martin Kihn picks apart the assumptions underlying the latestContinue reading »

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Podcast: Matt Prohaska In The House

This week on AdExchanger Talks, we bring you a discussion with Matt Prohaska, principal at Prohaska Consulting. Matt will deliver a workshop presentation on programmatic in-housing at AdExchanger’s upcoming PROGRAMMATIC I/O San Francisco conference on April 10-11. Among the most recognized programmatic advisers, Matt Prohaska sits atop a network of dozens of consultants who offer training andContinue reading »

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Podcast: 4C Insights Stretches Beyond Social

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with many independents, use its technology. Total ad spend through its platform exceeds $1 billion across Facebook, Instagram,Continue reading »

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Podcast: Goodway Seeks A Better Way To Do Programmatic

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jay Friedman, our podcast guest this week, came up with the concept for a recent AdExchanger comic depicting a marketer running on a “brand safety” treadmill while scarfing down “cheap CPM” cupcakes. The point: You can’t have it both ways. In this week’s episode, FriedmanContinue reading »

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Podcast: Kerry Bianchi On The Shift From Service To Software

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition of the company since taking the helm from founder Joe Apprendi one year ago. That transition includes a sale of the legacy managed services business.Continue reading »

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Podcast: Joanna O’Connell Grades The Progress Of Omnichannel

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This week on AdExchanger Talks, we bring you a lively discussion with Joanna O’Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry. Joanna will present a session titled “Omnichannel Buying Remains More Promise Than Reality” at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 10-11. Many fansContinue reading »

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Podcast: Talking TV With BrightLine CEO Jacqueline Corbelli

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine’sContinue reading »

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Podcast: Roku Like A Hurricane

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Roku is that rare startup that can go up against tech behemoths like Google, Apple and Amazon and win. It has more share in the TV streaming player market than any of those companies individually. Moreover, revenue from advertising and media represents a key partContinue reading »

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Podcast: How Troy Young Guides Hearst Digital Through Unstable Times

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The rollup of magazine media continues apace. Meredith’s acquisition of Time Inc, and Hearst’s buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and “commerce +Continue reading »

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