Podcast: The Rise Of Kids’ Media

AdExchanger |

Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games. But digital environments are fraught. YouTube has been criticized for a rise in disturbing videosContinue reading »

The post Podcast: The Rise Of Kids’ Media appeared first on AdExchanger.

Read more

Podcast: Adam Heimlich On The Next Horizon

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media andContinue reading »

The post Podcast: Adam Heimlich On The Next Horizon appeared first on AdExchanger.

Read more

Podcast: PebblePost’s Marita Scarfi Delivers… The Mail

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO. After a stopContinue reading »

The post Podcast: PebblePost's Marita Scarfi Delivers… The Mail appeared first on AdExchanger.

Read more

Podcast: The Private (Marketplace) Thoughts Of Chip Schenck

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100Continue reading »

The post Podcast: The Private (Marketplace) Thoughts Of Chip Schenck appeared first on AdExchanger.

Read more

Podcast: Who Doesn’t Envy Hulu?

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’sContinue reading »

The post Podcast: Who Doesn't Envy Hulu? appeared first on AdExchanger.

Read more

Podcast: SpotX Builds The Modern Ad Server

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a “modern ad server” to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL GroupContinue reading »

The post Podcast: SpotX Builds The Modern Ad Server appeared first on AdExchanger.

Read more

Podcast: Sizing Up Sizmek

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the banking industry and even a professor of marketing. Today he is CEOContinue reading »

The post Podcast: Sizing Up Sizmek appeared first on AdExchanger.

Read more

Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn’t connecting with young people. “There was a generation of sports fans that have been stuck with their dad’s and grandfather’s sports voice,” Finocchio says on theContinue reading »

The post Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio appeared first on AdExchanger.

Read more

Podcast: Criteo CEO Eric Eichmann Defies Gravity

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about. Criteo is one of the high flyers in the data-driven marketing space, with aContinue reading »

The post Podcast: Criteo CEO Eric Eichmann Defies Gravity appeared first on AdExchanger.

Read more

Podcast: Auren Hoffman Tells The Truth

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company’s pure focus on providing accurate locationContinue reading »

The post Podcast: Auren Hoffman Tells The Truth appeared first on AdExchanger.

Read more