Podcast: Programmatic For The B2B Marketer

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “B2B always kind of follows B2C, whether it’s the use of video, social media or commerce,” Dun & Bradstreet CEO Bob Carrigan says in the latest episode of AdExchanger Talks. “And programmatic is moving aggressively now into the B2B space.” The problem: It’s hard forContinue reading »

The post Podcast: Programmatic For The B2B Marketer appeared first on AdExchanger.

Read more

Podcast: Glossy Programmatic

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled “Data Accuracy And The DMP.” Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last twoContinue reading »

The post Podcast: Glossy Programmatic appeared first on AdExchanger.

Read more

Podcast: Weather’s New Pattern

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For this week’s episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger’s recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and hasContinue reading »

The post Podcast: Weather’s New Pattern appeared first on AdExchanger.

Read more

Podcast: Don’t Call MDC Partners A Holding Company

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “I don’t even use the term ‘holding company,’” MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. “We don’t even think of ourselves as a parent company.” What, then? Kauffman says MDC’s investment philosophy is about “partnership” rather than “ownership.” TheContinue reading »

The post Podcast: Don’t Call MDC Partners A Holding Company appeared first on AdExchanger.

Read more

Podcast: TripleLift’s Native Language

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This week’s podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality. “We wanted toContinue reading »

The post Podcast: TripleLift’s Native Language appeared first on AdExchanger.

Read more