Podcast: SpotX Builds The Modern Ad Server

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a “modern ad server” to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL GroupContinue reading »

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Podcast: Sizing Up Sizmek

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the banking industry and even a professor of marketing. Today he is CEOContinue reading »

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Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn’t connecting with young people. “There was a generation of sports fans that have been stuck with their dad’s and grandfather’s sports voice,” Finocchio says on theContinue reading »

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Podcast: Criteo CEO Eric Eichmann Defies Gravity

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about. Criteo is one of the high flyers in the data-driven marketing space, with aContinue reading »

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Podcast: Auren Hoffman Tells The Truth

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company’s pure focus on providing accurate locationContinue reading »

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Podcast: Resolving LiveRamp’s Identity

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she’s still there – though the company and its positioning have changed utterly.Continue reading »

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Podcast: Programmatic For The B2B Marketer

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “B2B always kind of follows B2C, whether it’s the use of video, social media or commerce,” Dun & Bradstreet CEO Bob Carrigan says in the latest episode of AdExchanger Talks. “And programmatic is moving aggressively now into the B2B space.” The problem: It’s hard forContinue reading »

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Podcast: Glossy Programmatic

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled “Data Accuracy And The DMP.” Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last twoContinue reading »

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Podcast: Weather’s New Pattern

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For this week’s episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger’s recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and hasContinue reading »

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Podcast: Don’t Call MDC Partners A Holding Company

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “I don’t even use the term ‘holding company,’” MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. “We don’t even think of ourselves as a parent company.” What, then? Kauffman says MDC’s investment philosophy is about “partnership” rather than “ownership.” TheContinue reading »

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