OpenX Launches Programmatic Direct Deal Discovery API Feature

Similar to how your local hardware store operated before the introduction of online commerce platforms like Amazon and eBay, when private marketplaces first launched, commerce was limited to partners in a single network, with deals discovered the ‘old fashioned’ way, offline. Now, with the introduction of the OpenX Deal discovery API, OpenX buyers can simply integrate the OpenX discovery API to identify the programmatic direct packages available.

Our discovery API provides buyers with an integrated workflow for planning, discovery and negotiation of OpenX Private Marketplace packages, deals and sites. Buyers who leverage the OpenX discovery API have the capability to efficiently discover deals across multiple packages and categories within the same demand platform framework used to execute deals. The discovery API also provides buyers with the ability to plug OpenX PMP opportunities directly into their discovery mechanism.

For publishers, discovery API provides an additional way to sell — by simply selecting their packages as discoverable publishers can set distinct pricing controls for their premium inventory across all possible buying platforms, while exposing their inventory to new unique buyers.

With upwards of 400 discoverable packages available from supply partners, OpenX buyers who leverage the discovery API can better inform buying decisions and achieve scale.

Read the article here.