Live-stream advertising currently has a narrow set of applications. While so far, live stream advertising has involved showing ads that people can click to go watch a live video, GoDaddy is partnering with Traction labs to deploy a “programmatic video live-stream ad unit,” thus becoming the first brand to foray into programmatic live streaming.
This will help them to show a live-stream itself within IAB standard ad units. So instead of click on an ad to go watch a live-stream, users will be able to watch the live-stream within the ad unit itself.
Read the article here.
More Stories
Chemistry’s Keep the Flow gets Webby spotlight
Scott Simmons Leaves WAPT for State’s Emergency Management Agency
WPP makes major AI move with InfoSum deal