December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Facebook CPMs Are Shooting Back Up

What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back and then some after dropping precipitously in March due to the pandemic. When COVID-19 hit, CPMs on Facebook dipped by as much as 50% in some cases, according to eMarketer. CPMs on social platforms wereContinue reading »

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