Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this year, according to MoffettNathanson – a loss the research firm WARC pegs at $ 25.5 billion. Despite a surge in viewership, with people stuck at home, advertisers have slashed budgets by more than 40%. Lowe’s, for… Continue reading »
The post Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV appeared first on AdExchanger.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment