TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its… Continue reading »
The post TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News appeared first on AdExchanger.
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