TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its… Continue reading »
The post TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News appeared first on AdExchanger.
More Stories
NZME honours outstanding finalist success across top media awards
L’Oréal partners with WPP for influencer growth
Warner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package for 2024