“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’… Continue reading »
The post You Gotta Fight For Your Right To First Party! appeared first on AdExchanger.
More Stories
The Real Media Collective’s merger with Visual Media Association symbolic of shared vision
Jolie Sherman Returns to Detroit as Reporter
NZME focuses on digital transformation with new streaming service