Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including… Continue reading »
The post Programmatic Ad Spend Started To Rebound In May appeared first on AdExchanger.
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