“The Sell Sider” is a column written about the sell side of the digital media community. Today’s column is written by Amanda Martin, vice president of enterprise partnerships at Goodway Group. In the media, where there are eyeballs – time spent – there are dollar signs, and where there are dollars, there is fraud. A… Continue reading »
The post The COVID-19 Era Underscores The Importance Of Rooting Out Publisher Fraud appeared first on AdExchanger.
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