AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology and data investments among the marketer and agency community. Here’s a snippet: The sky didn’t fall and the ground didn’t crumble — but nearly all segments of the global economy experienced a significant jolt from… Continue reading »
The post AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments appeared first on AdExchanger.
More Stories
Poppi Will Advertise During Super Bowl 59
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad