Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria

The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral, Magnite will also change its… Continue reading »

The post Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria appeared first on AdExchanger.

AdExchanger