Returning To Profitability Means Reducing The Cost Of Selling In The Wake Of COVID-19

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Helberg, executive vice president and chief media officer at RPA. The COVID-19 shelter-in-place dynamic has compromised many business categories and nearly toppled others. The world of commerce has beenContinue reading »

The post Returning To Profitability Means Reducing The Cost Of Selling In The Wake Of COVID-19 appeared first on AdExchanger.


AdExchanger

Programmatic

We’re more than just a blog! Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.

Leave a Reply

Your email address will not be published. Required fields are marked *