Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that supports terrorism – such as ISIS beheading videos in 2017 – to shying away from content that simply makes them feel uncomfortable. In recent months, that’s meant blocking essential news about the coronavirus pandemic and… Continue reading »
The post Check My Ads Opens Shop To Audit Broken Brand Safety Strategies appeared first on AdExchanger.
More Stories
Discover AALLLLL the Good Stuff with AA’s campaign quiz
Resume Rewind: ADWEEK CEO Will Lee Recalls the Early Days of His Media Career
BrandSpace launches smart ad buying