Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that supports terrorism – such as ISIS beheading videos in 2017 – to shying away from content that simply makes them feel uncomfortable. In recent months, that’s meant blocking essential news about the coronavirus pandemic and… Continue reading »
The post Check My Ads Opens Shop To Audit Broken Brand Safety Strategies appeared first on AdExchanger.
More Stories
GroupM agencies earn GenderTick accreditation in New Zealand
Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’
Big and little buddies pay it forward