“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s James Hercher will be published in full on AdExchanger.com on Thursday. The Stihl Timbersports series was already a case study on successful sports marketing. Now the chainsaw and outdoor equipment manufacturer hopes to set another example… Continue reading »
The post How Canceling The Timbersports TV Series Forced Stihl Out Of Its Comfort Zone appeared first on AdExchanger.
More Stories
Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
Here’s the Roundup for the Week Ending March 7
Aflac’s Dan Amos Reveals How He’s Successfully Held Onto the CEO’s Job for 35 Years