Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup 4C on Monday for $ 150 million. 4C raised $ 31 million in two rounds, most recently in 2016 at a valuation of between $ 50 million and $ 100 million. Mediaocean CEO Bill Wise told AdExchanger the two… Continue reading »
The post Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens appeared first on AdExchanger.
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