December 25, 2024

Programmatic

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Podcast Ad Revenue To Grow Almost 15% In 2020, Despite Pandemic

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $ 1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networksContinue reading »

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