May 14, 2021


In a world where nearly everyone is always online, there is no offline.

Distinguishing Good Data From The Bad

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nish Desai, senior director of technology, operations and partnerships at Xaxis. Marketers have ever-growing streams of data and signals they can use to activate and optimize their advertising campaigns. ButContinue reading »

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