“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nish Desai, senior director of technology, operations and partnerships at Xaxis. Marketers have ever-growing streams of data and signals they can use to activate and optimize their advertising campaigns. But… Continue reading »
The post Distinguishing Good Data From The Bad appeared first on AdExchanger.
More Stories
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech