As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s native apps can retarget that same household with a video ad on a different device. The goal is to help advertisers sequence their messaging or optimize frequency, said Travis Hockersmith, VP of platform services at… Continue reading »
The post Vizio Ads Expands Into Cross-Screen Video Retargeting appeared first on AdExchanger.
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