“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Buchalter, CEO at Intersection. The impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers available to third parties will rewrite the rules across the entire media mix. Our… Continue reading »
The post How The Death Of Digital IDs Will Reshape The Marketing Mix appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist