Impossible Found a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

It takes four minutes to drive through the typical Los Angeles car wash, and coincidentally, it also takes four minutes to cook an Impossible burger. Impossible Foods found a way to tie both together, somewhat, this week as it dipped cautiously back into experiential marketing with “The Great Patty Pickup Party.” The event was staged…
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