April 10, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Tech’s Data Leakage Problem Begins with Contract Talks

The mysterious exchange of people’s online information starts with pen and paper. Contract negotiations between buy-and sell-side advertising platforms are what kickstart the aggregation and selling of user data for the purpose of serving targeted ads, but lawmakers and regulators are ramping up scrutiny of these opaque data practices, since data can easily fall in…
Adweek Feed