The mysterious exchange of people’s online information starts with pen and paper. Contract negotiations between buy-and sell-side advertising platforms are what kickstart the aggregation and selling of user data for the purpose of serving targeted ads, but lawmakers and regulators are ramping up scrutiny of these opaque data practices, since data can easily fall in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs