March 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk–egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein sales–dominating by the fake burger brands that have been sparring for primacy–the faux egg category is growing by triple-digit percentages, spurred by baking binges and…
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