“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Corbin de Rubertis, head of innovation at Meredith Corp. Retailers once operated as walled gardens and were deeply unwilling to share their data. But a shift in marketplace conditions and their own priorities has caused… Continue reading »
The post Once Protective Of Their Data, Retailers Are Now Eager To Share It appeared first on AdExchanger.
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