November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Rise in Mobile Gaming Is Changing Influencer Marketing

If you’ve spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd. In conversation with deputy brands editor Diana Pearl at Adweek’s Mobile Gaming summit, a group of industry experts discussed how the rise in mobile gaming is changing how brands approach influencer marketing in the…
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