PacSun Goes Back to School With Snapchat AR Lens

Lifestyle apparel retailer PacSun teamed up with Snap Inc. on an augmented reality lens that features its new back-to-school denim collection set in a desert landscape. The companies said the AR world design was inspired by Morocco, the location of PacSun’s latest marketing campaign. Opening the Snapchat application in selfie mode gives users two options:…
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