November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TransUnion Continues Its Ad Tech Buying Spree With Tru Optik Acquisition

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the credit bureau’s third ad tech acquisition over the past year and a half. TransUnion acquired marketing tech platform TruSignal in May 2019 and cross-channel marketing company Signal in August. TransUnion declined to share the TruContinue reading »

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