April 19, 2024

Programmatic

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SoftBank-Owned Treasure Data On The Nascent But Growing Opportunity Of IoT

This is the 12th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove and Adobe. Treasure Data is betting that the internet of things (IoT) is the next frontier for customer data platforms. “CDP as a category exists because there is so muchContinue reading »

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