Big Moment For CDPs, As Twilio Confirms $3.2B Deal For Segment

Did the CDP category just have its DoubleClick moment? Twilio will acquire customer data platform Segment for a $ 3.2 billion in stock, the companies said Monday. Forbes first reported the deal on Friday. Twilio powers automated mobile communications for clients such as Airbnb, Lyft, Blue Apron, Netflix, Hulu and Salesforce. Its Flex platform supports billions… Continue reading »

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