Two Years Into Dunkin’s Rebrand, VP Drayton Martin Talks Coffee, Logos and Even Donuts

Despite the pandemic-prompted loss of foot traffic, the retail coffee segment is still among the most robust segments of the restaurant business. According to Research and Markets, coffee shops are expected to grow by 13% between now and 2024, becoming an $ 81 billion industry. It’s little wonder, then, that Dunkin’–America’s early-morning destination since 1950–underwent an…
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