December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pandora Tunes Up Its Data Strategy With The Next Generation Of ActionIQ’s CDP

Scaling your marketing ops isn’t an easy task when you’ve got 60 million monthly active users and a massive store of historical data going back nearly two decades. Just ask Pandora. “It’s been a really big challenge for us,” said David Hassler, director of software engineering at the music streaming platform. For the past twoContinue reading »

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