December 4, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

WPP Retains Global Advertising Duties for Walgreens Boots Alliance

Walgreens Boots Alliance, a global retail and pharmacy company that brought in $ 139 billion in 2019 revenue, has renewed its relationship with WPP following a review that started in May. Publicis Groupe was a finalist in the review, according to a person familiar with the matter. The company, which had reported net advertising expenses of…
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