November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCU Expands Its Commerce Initiative

Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and measuring those conversion events. The strategy makes sense: If you know your ad inventory drives purchases, you might as well go full Amazon and own the whole funnel. And NBCU has executed on that visionContinue reading »

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