Programmatic

Spotify Snaps Up Podcast Ad Platform Megaphone For $235 Million, Doubling Down On Programmatic

Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $ 235 million. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform.Continue reading »

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