Some marketers consider benchmarking and metrics tracking to be distractions–busy work that takes time away from just getting down to it. But for those who stray away from examining their work face an uphill battle when results begin to falter or best practices shift. Metrics do matter, obviously. In all but the smallest of organizations…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa