December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year

Brand purpose has long been a focus of marketers who want their brands to stand for something bigger than the products or services they sell. It’s been such a buzzy topic that the Association of National Advertisers named “brand purpose” its 2018 marketing words of the year. Speaking at today’s virtual Brandweek Sports Marketing Summit,…
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