Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta. “We’ve been working aggressively on our cross-platform journey for the last couple of years,” said Mainak Mazumdar, Nielsen’s chief data officer. “But we accelerated this when we started to see what was… Continue reading »
The post Nielsen Has An ID Resolution Solution On The Docket For Early 2021 appeared first on AdExchanger.
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