December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Facebook Backs Its Season of Giving Initiative With On-Platform Video Campaign

Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday. The social campaign was developed by in-house media team Facebook Creative X, and it will run through Dec. 21. The social network said the goal of the campaign is to show that giving doesn’t cost a…
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