‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions

Snapchat’s Spotlight–launched Monday–is similar in content and format to TikTok. But marketers say it does not yet have the star-making setup, like public follower counts and comments, that can create and sustain an influencer economy on the app. Now, when sending a video on Snapchat, users can submit it to Spotlight. The posts are moderated…
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